Differentiate your brand
We shape a clear identity that stands out in Japan.
Branding for companies entering Japan.
Helping global brands adapt to the Japanese market through identity, localization, and production-ready design.
01 PROOF / TRUST
Trusted by Growing Brands
We work with ambitious companies across industries to build brands that resonate in Japan.
IN COLLABORATION
In collaboration with web development and trademark professionals
Delivery partners that help us turn branding into something production-ready for Japan.
02 CASE STUDIES
Selected Work
Three examples of how clarity, structure, and visual identity can make a brand feel stronger in Japan.
CASE 01
1
LEOHEX
Refined the brand identity for clarity and global consistency.
Result
Stronger recognition and a more cohesive visual presence.
CASE 02
2
ZEUS
Rebuilt the brand structure and messaging for audiences.
Result
Clearer positioning and improved communication.
CASE 03
3
Tempobank
Developed a distinctive visual identity to stand out in a competitive market.
Result
Stronger differentiation and memorability.
03 THE PROBLEM
Flawless Product, Rejected Over a Scratched Box: Welcome to Japan !
AI may translate the copy. But has it truly been localized? Does it really feel native, credible, and persuasive to Japanese users?
GLOBAL NORM
- Small box damage is still acceptable if the product is intact.
- If there is a problem, customer support chat is enough.
- If we like it, we trust our own judgment first.
IN JAPAN
- A small scratch can be treated as a defect.
- People expect a quick apology and a replacement.
- People often check reviews before they buy.
GLOBAL NORM
- If it is the market leader, we should adopt it quickly.
- If the CEO says yes, the deal can close right away.
- If bugs appear, we can fix them in a later update.
IN JAPAN
- If no Japanese competitor is using it, it can feel risky.
- Even if the CEO approves, the deal can stop if the team feels uneasy.
- Why are there bugs? A professional should deliver it production-ready.
We Adapt Your Brand for the Japanese Market
04 SOLUTION
Not just translation, but strategic alignment.
We refine your identity so it fits the market while keeping your core intact.
Market & Culture Intelligence
Deep research on local trends, subtle cultural nuances, and competitors to build a bulletproof strategic foundation for your market entry.
Local Positioning Strategy
Clarify your brand’s core value statement and find the exact strategic angle required to win trust and capture market share in Japan.
Visual & Narrative Adaptation
We translate your global story into a high-end visual identity and compelling localized messaging that genuinely resonates with domestic audiences.
Seamless Market Alignment
Tailor every customer touchpoint to meet meticulous Japanese design standards, corporate contexts, and user expectations flawlessly.
Define the core idea
We find the brand’s core and turn it into a simple direction.
Translate story into design
We turn the story into visuals that feel right locally.
Adapt for the Japanese market
We align language, tone, and design with Japan’s expectations.
Our 4 Principles
05 HOW WE DO
| Feature | Essentials | Professional | Premium |
|---|---|---|---|
| 💰️ Starting price | $1,999+ | $4,999+ | $9,999+ |
| 🎯 Best for | A first step into the Japanese market | A launch-ready brand with stronger consistency | A full-market entry with broader support |
| 🎨 Logo design | ✓ | ✓ | ✓ |
| 📖 Bilingual brand guidelines | Basic | Complete | Complete |
| 🔍️ Competitive research | ✓ | ✓ | ✓ |
| 💼 Business card design | — | ✓ | ✓ |
🖥️ Website design support
iWe help with direction, layout decisions, and Japanese presentation so your site feels natural to local audiences.
|
— | ✓ | ✓ |
®️ Trademark coordination
iWe coordinate with trusted legal partners when trademark-related support is needed.
|
— | ✓ | ✓ |
| 🪙 Metal desk nameplate | — | — | ✓ |
| 🎤 Brand launch announcement | — | — | ✓ |
📣 Press release distribution
iDistribution support is included in Premium for selected launch situations.
|
— | — | ✓ |
🔁 Ongoing translation support
iUseful for evolving launch materials, ongoing updates, or multi-language brand touchpoints.
|
— | — | ✓ |
Pricing Policy
We offer flexible pricing based on market conditions and business stage, while maintaining the same level of strategic quality and design support. Please contact us to discuss the best approach for your region.
Essentials
A practical foundation for entering Japan.
Included services
Essentials
A practical foundation for entering Japan.
- ✓Logo design
- ✓Basic bilingual brand guidelines
- ✓Competitive research
- —Business card design
- —Website design support
Pricing Policy
We offer flexible pricing based on market conditions and business stage, while maintaining the same level of strategic quality and design support.
Professional
The best balanced option for strong launch and consistent presence.
Included services
Professional
The best balanced option for strong launch and consistent presence.
- ✓Everything in Essentials
- ✓Complete bilingual brand guidelines
- ✓Business card design
- ✓Website design support
- ✓Trademark coordination
- ✓Positioning and launch direction
Pricing Policy
We offer flexible pricing based on market conditions and business stage, while maintaining the same level of strategic quality and design support.
Premium
Full support for long-term growth in Japan.
Included services
Premium
Full support for long-term growth in Japan.
- ✓Everything in Professional
- ✓Custom metal desk nameplate
- ✓Brand launch announcement
- ✓Press release distribution
- ✓Ongoing translation support
- ✓Extended consulting and strategy sessions
Pricing Policy
We offer flexible pricing based on market conditions and business stage, while maintaining the same level of strategic quality and design support.
Choose the Right Plan for Your Stage
PLANS
ABOUT
About the Designer
Y. Hisada
LemonJP Founder, Designer
A logo designer based in Japan, specializing in brand identity for companies entering the Japanese market. With experience across multiple industries, I focus on clarity, structure, and long-term brand value.
- •5+ years running an independent design studio
- •15+ corporate logo projects completed
- •Trademark knowledge from legal startup experience
- •Advertising experience from an international newspaper company
- •Trusted partners in web development, trademark support, and metal product manufacturing
- •Speaker of the branding event “Let’s Talk About the Corporate Logos That Almost Got Rejected”
Frequently Asked Questions
FAQ
Do you work with companies outside Japan?
Yes. Most of our clients are based outside Japan, and the entire process can be completed remotely through email and online meetings.
Which plan is right for my business?
Essentials is a good starting point, Professional is the most balanced option, and Premium is best for broader market entry support.
How long does a project typically take?
Most projects are completed within 2 to 8 weeks, depending on scope, approvals, and deliverables.
How do payment and contracts work?
We currently accept bank transfer and PayPal, with other options available depending on the project and region. For first-time clients, payment is made in advance before work begins. We can also provide a standard agreement, and if you would like specific terms included, please mention them in your inquiry.
Can the scope be customized?
Yes. The scope can be adjusted based on your goals, industry, timeline, and market needs.
Get in Touch
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.